Tobacco & Nicotine Products
Training teams to conduct a TAPS compliance assessment: Lessons from Brazil and China
Borzekowski, Dina L.G. (UMD SPH BCH), Kennedy, Tracy (UMD SPH BCH), Paulo Pires Dos Santos, Pedro (Federal University of Rio de Janeiro), Chen, Julia Cen (UMD SPH BCH), Wu, Junqing (Fudan University)
Background: Despite comprehensive bans on tobacco advertising, promotion and sponsorship (TAPS), people encounter provocative and enticing pro-smoking messages in their daily lives. Compliance assessments provide data on whether messages are in line with existing regulations. Intervention: In March 2014, the TAPS Guide “Assessing Compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) Bans” was distributed (in native languages) and a two-day training occurred in Rio de Janeiro, Brazil and Shanghai, China (28 and 30 college students, respectively). Expert speakers offered information on regulations, including national and local bans on tobacco advertisement and loopholes. Participants reviewed the TAPS Guide and learned data collection logistics (e.g., routes and sites for neighborhood observations of TAPS compliance). Sufficient time was allotted for questions and answers. Participants completed surveys before, immediately after, and four weeks following the training. (During the interim weeks, all participants successfully collected compliance data from their communities). Results: Participants provided perceptions on the TAPS Guide and training. On a scale from 1 (not useful at all) to 4 (very useful), participants rated the TAPS Guide a 3.09, right after the training and 2.74, subsequently. Likewise, participants found the training sessions useful, with an overall rating of 3.25 immediately following and 2.97 four weeks later. Participants reported if they previously knew the presented content; over half (57.3%) said they learned new material. Overall, 81% said they would use the information and techniques. While most felt “quite” or “very confident” with the TAPS project tasks, there was a difference by country (χ2= 3.9, p< 0.001). Brazilians felt less confident than the Chinese (74.1% vs 100% were quite or very confident). Conclusions: Participants, who completed compliance data collection in Brazil and China, perceived the TAPS Guide and training to be valuable. Although based on self-report, participants felt they acquired useful content and gained skills to go out into their communities and confidently conduct a compliance assessment.